To supplement the individual providers’ survey and the review of administrative datasets, we determined additional input from providers of the child care workforce was necessary. We conducted four in-person provider focus groups that were conducted at the Iowa Association for the Education of Young Children (Iowa AEYC, an affiliate of the National Association for the Education of Young Children [NAEYC]) annual training institute in the fall of 2022. Transcripts from audio recordings of the focus groups were generated, checked against recordings, and deductively coded using a pre-defined list of codes to efficiently identify relevant common themes based on findings identified from the prior provider survey. Primary themes from the provider focus groups included:
The ISU Data and Analysis Team (here forward referred to as “the team”) led the development of the focus group strategy, key questions, and facilitator guidelines, with input from the Iowa Workforce Study Advisory Committee. Additionally, members of the team recruited participants and facilitated the groups.
To supplement learning from the provider survey, the team conducted 4 focus groups with a variety of child care providers during the 2022 Iowa AEYC fall institute to create a representative sample and expand on provider needs.
Convenience sampling was conducted at the Iowa AEYC fall institute. Recruitment information was posted on Iowa AEYC’s social media and in the program. The team also displayed a poster of the recruitment information at the institute and invited people during the transition to lunch. A total of 26 participants were recruited across the four groups. We had two groups with center-based providers, which include center administrators and teaching staff, with a total number of 9 participants. Among them, one participant mentioned it was hard to find her fit since she represents a center that serves school-age children. An additional 17 individuals participated in the two home-based providers focus group interviews. Among them, only 1 participant claimed that currently she no longer works as a home provider, but she had been a home-based provider for years prior.
Each theme was analyzed using NVivo qualitative analysis software and includes a short analysis description with examples of quotes from the discussions. Following the initial analysis, a program type-specific analysis was conducted, illustrated by prominent quotes reflecting strengths, barriers, and suggestions. The subcategory in which the quote was organized is included with the quote. Codes were then organized under deductively identified themes based on the quantitative data collected through the provider survey (see Appendix A): (1) pay, financial compensation, and the WAGE$® program; (2) additional benefits like insurance; (3) education and T.E.A.C.H; (4) PPP/COVID funding; and (5) commitment and reasons to remain in field.
Recruitment and retention of staff was the most significant challenge the child care workforce faces in Iowa currently, and it was directly related to the low economic compensation received by providers. The biggest challenges for recruitment were low hourly wages and lack of benefits for the demanding job. Many administrators and child care providers reported being understaffed to the point it limited the number of children they could enroll. Many reported they were in competition for employees with local fast-food chains and retail stores that could pay higher wages than the child care program. Some administrators address staffing needs by relying on high school students, part-time employees, and parents whose children receive a discount on tuition. The WAGE$® program and other recruitment bonuses were mentioned; however, the challenges in obtaining these and uncertainty of ongoing funding made many administrators hesitant to use them for recruitment.
In terms of retention, many providers discussed both long-term loyalty and quick turnover. Administrators emphasized their longer-term staff as critical to surviving the past few years in the field, especially since the start of the COVID-19 pandemic. Contrastingly, administrators also commented on new employees working for a day or week and never returning, possibly due to the disparity between the wages and the responsibilities of the job. Respondents emphasized that the work is difficult and taxing including that challenging behaviors have increased among children.
Low economic compensation was a common complaint among center-based providers. Providers mentioned two unfortunate pathways they rely on for extra support which include having a second job or relying on an earning spouse for money. Relatedly, providers also complain about the unfair contrast between their level of education and their salary. Similarly, home-based providers struggle with covering their expenses with the payments made by families or from state subsidies through child care assistance (CCA). Home-based providers do their best to balance the high cost that families pay for child care with their expenses by receiving CCA and applying for grants, but these resources are not enough.
[Center-based provider, Focus group 0930A]
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While some providers from center-based settings receive benefits through their jobs, many other full-time providers in the center- and home-based settings do not receive benefits. Providers report to receive benefits such as health insurance through their spouse or governmental supports. Furthermore, retirement benefits are most often not received at all. Some providers compared themselves to educators in the k-12 field or in other states, where benefits are provided for child care providers. These results suggest that for child care providers, the lack of benefits may be a reason to leave the field or the area.
Alternatively, a few providers who hire predominantly teachers and staff under the age of 26 (and thus, under their parents’ insurance), noted that additional benefits were not advantageous for their recruitment and retention. Instead, they noticed that increased wages were more important for these child care providers.
[Center-based provider, Focus group 0930A]
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Providers emphasized their strong commitment to the field. Providers highlighted their own personal commitment to the field and the widespread sentiment that their role is meaningful for the children and families they work with. Many providers feel that they provide stability and resources to children that may not get them at home and indicate that is why their heart is in child care.
Some providers use their own income, time, and emotional resources for the children. Center and home based providers indicated they use their own money or free time looking for educational materials for the children, mostly books.
The importance and demanding nature of their work contrasts with feeling unrecognized for their job. Many providers express inconformity with opinions expressed by their own families and parents they serve. Providers indicated that their job is only seen as “babysitting” instead of a profession. Child care providers also feel the level of educational attainment does not match the recognition given. Finally, home-based providers expressed needing time off for mental health or personal matters, but parents do not seem to recognize their needs.
[Center-based provider, Focus group 0930A]
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Throughout the interviews, many providers discussed the value of T.E.A.C.H. as a resource, though mostly from center-based providers. This suggests the program may need to expand its reach to be utilized by more home-based providers who may be interested. Center-based providers report T.E.A.C.H helps them advance to administrative roles. Additionally, T.E.A.C.H can provide continuing education that enhances skills related to children and child care through second or third degree opportunities. In addition to enhanced skillset from the T.E.A.C.H continuing education opportunity, T.E.A.C.H addresses providers’ financial burdens to access education: if a provider must miss work to continue their education, that is lost compensation. T.E.A.C.H gives providers a bonus to make up their missing hours that allows them to go for courses without a cut in payment. One home-based provider reported she wants to pursue a master’s degree if she can participate in the T.E.A.C.H program. Another home-based provider received her degree through T.E.A.C.H at 41 years old and this helped her pursue a career working in a community college.
Several center-based providers report they appreciate the kindness and support they get from their supervisors and counselor in the T.E.A.C.H program. Many providers are nontraditional learners that may struggle with traditional college teaching styles. In T.E.A.C.H, they experience a supportive relationship and slower pace with a cohort that encourages their continued engagement and participation.
However, not everyone is interested in traditional degree-seeking opportunities, some are interested in certificates or other trainings to advance their skills and employability. Some of these providers report that when they used T.E.A.C.H some of the courses are not relevant with their situation nor do they address day-to-day challenges that they feel are applicable. Some experienced technical issues during online classes that undermine the efficiency of the trainings. The following are some example quotes about each of these issues relevant for this subtheme.
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