To supplement the individual providers’ survey and center- and home- based provider focus groups, we conducted several focus groups with center administrators to obtain additional information about workforce recruitment and retention strategies. This appendix reflects the 8 in-person provider focus groups as well as 3 individual interviews conducted with directors who could not participate in the focus groups, for a total of 37 participants. Transcripts from audio recordings of the focus groups and interviews were generated, checked against recordings, and deductively coded using themes and subthemes identified from prior survey and focus group work (see Appendices A and B, for more information).
Primary themes from the administrator focus groups included:
The ISU Data and Analysis Team (here forward referred to as “the team”) led the development of the focus group strategy, key questions, and facilitator guidelines with input from the Iowa Workforce Study Advisory Committee. Additionally, members of the team recruited participants and facilitated the focus groups.
To supplement learning from the Iowa Workforce Study provider survey, the team conducted focus groups with center-based program administrators followed by a short survey. The target sample was 50 administrators representing 50 programs. A total of 37 child care program administrators representing 37 programs participated. In February 2023, 8 focus groups and 3 individual interviews were conducted via Zoom, recorded, and transcribed for analysis. In the final minutes of each focus group, administrators were provided with a Qualtrics link to answer questions specific to the number of staff they had, minimum education requirements for various staff positions, and pay and benefits for each staff position. Participants and members of the team remained online during survey completion so members of the team could answer questions and provide technical assistance as needed.
The team determined three criteria on which to stratify the sample of programs to invite to the focus groups–Acceptance of child care assistance (CCA) or not, rural or urban county, and QRIS participation and rating (does not participate, 1-3 stars, 4-5 stars)—resulting in 12 possible combinations (referred herein as strata). A list of active, licensed –center-based programs was retrieved from the Iowa Department of Human Services website on January 31, 2023. Proportion of providers fitting in each strata was determined and then used to inform sample selection from the full list. Note that every category was assigned a minimum of 2, thus, some strata are overrepresented, and others are slightly underrepresented. Programs were randomized within strata, and then identified for invitation based on the random order with additional consideration to program size. In other words, although program size (under 50 children, 50-100 children, more than 100 children) was not a formal strata, programs of varying sizes were invited prior to a multiple of a single size. Once programs were identified for an invitation, an email address for program administrators was retrieved through the CCRR public search website. Administrators were contacted and invited to participate via email. Early recruitment yielded a low response rate; thus, stratification of the sample was loosened such that strata informed who was sent invitations to participate, but any willing respondents were included. Initial strata goals and final participant characteristics are displayed in the table below.
Prioritized themes for coding were originally based on the provider survey data collected in Summer 2022 (see Appendix A) and the Fall 2022 focus groups (see Appendix B), and included financial compensation, benefits, and commitments to the field. However, given the unique nature of these interviews and the purpose to better understand how they recruit and retain their own staff, unique themes were required to best organize data from these administrator focus groups. The final coding scheme identified the following major themes: (1) Financial compensation & WAGE$ program; (2) other benefits (e.g., health insurance, retirement investments); (3) Recruitment, retention, & long-term commitment to the field; (4) Education, T.E.A.C.H., and succession planning; and (5) topics emerging from participants.
The following summary provides a description of each major theme, with relevant subthemes and exemplar quotes provided.
Administrators recognize that increasing wages is crucial to being fully staffed and employing high-quality staff. They make decisions about starting rates and salary increases based on the position the employee is being hired for, education, and experience, and increase by an annual cost of living increase when possible. However, they know the wages for employees in their program are lower than other businesses and organizations across the education continuum. For example, many participants commented that their staff (who do not have two-year or four-year degrees) make less an hour than employees at local gas stations, grocery stores, and other retail stores. Participants who spoke of hiring employees with more education recognized that they were competing with the public school system, and simply could not offer the same pay.
Participants were also quick to discuss that increased staff pay could not be funded by the parents. In many cases, the point that teaching staff needed higher pay and families couldn’t pay any higher tuition was made in the same statement. Some participants shared that they had increased tuition to raise pay rates in the past year or two to help attract employees, and that they had hit the maximum amount that parents could or would pay.
In terms of salary supplement programs such as WAGE$ and recruitment and retention bonuses, administrators had mixed perspectives. WAGE$ was generally spoken of favorably, as a way to compensate more educated employees when the program could not increase hourly pay. Administrators found WAGE$
to be relatively easy for them to complete their part, and the smooth process made them more positive overall about WAGE$. One concern that was highlighted, often in conjunction with a conversation about the transition from QRS to IQ4K, was the link between WAGE$ and center QRS/IQ4K participation and rating. Participants expressed concern that the WAGE$ bonus an individual receives is tied to program-level efforts, decisions, and even equity barriers to achieving a high QRS/IQ4K level. Retention and recruitment bonuses received a more mixed response, with administrators citing inconsistency in the application process and time to receive bonuses as a challenge. Administrators highlighted that they did not use these bonuses as a recruitment tool because they would not be available to employees right away and because they (the administrators) feared changes to the program or funding that might make it unavailable at some point. Generally, administrators saw the recruitment and retention bonuses as a nice extra for employees who qualified but not necessarily part of their toolkit for recruiting and retaining high-quality staff.
[administrator 101]
[administrator 605]
[administrator 704]
[administrator 104]
[administrator 602]
[administrator 604]
[administrator 601]
[administrator 803]
[administrator 801]
[administrator 804]
[administrator 703]
[administrator 101]
[administrator 603]
[administrator 102]
[administrator 804]
[administrator 402]
[administrator 504]
[administrator 403]
[administrator 403]
[administrator 401]
[administrator 101]
[administrator 103]
[administrator 102]
[administrator 603]
[administrator 802]
Administrators are aware that benefits are important, but they commonly have problems providing benefits because of the cost. A couple of program administrators indicated they were able to offer full-time employees robust benefits packages if the employees stayed with them for two or more years. In these exceptional cases, the program was tied to a larger organization where child care workers made up a small percentage of the employees receiving benefits. Administrators perceive that retirement funding and stronger supplement support for health insurance from the state government would be strategic both to recruit and retain people and get qualified people into the workforce.
Heterogeneity in the workforce and the needs of the workforce became apparent in conversations about benefits. Administrators generally talked about three populations—individuals under the age of 26 (including high schoolers) who tended to still access health insurance through their parents, individuals who were married and accessed health insurance through their spouse’s employment, and unmarried parents who primarily qualified for state-funded insurance. Administrators highlighted conversations with various employees about benefits. While some employees wanted access to benefits through employers, many prioritized having cash in hand. Where programs were offering health insurance benefits, in most cases it was only available to full-time employees, and employees also paid a portion.
Administrators had very little to say about retirement, recognizing that it was not within the scope of their program budgets to provide for retirement. One participant suggested access to IPERS or other state organized and supported retirement might help maintain retention in the field. Many directors felt their employees had to prioritize paying today’s bills over saving for tomorrow’s and guessed most of their employees did not have an outside retirement plan.
Free or discounted child care was an additional benefit discussed. Single parents were highlighted in these conversations on discounted child care. Some administrators expressed concern that these employees were receiving such a low wage that they were eligible for state insurance and benefits such as SNAP. For these workers, free or drastically reduced child care was a key reason for working in the program—if their child had free care while they were working, none of their pay went to child care. Other administrators specified recruiting (married or unmarried) moms of young children, including for part-time positions, because they could offer free or discounted child care when they couldn’t offer the other benefits. Most administrators see their employee’s needs for free or discounted child care for their own children and offer it as a key perk. However, they also recognize filling a spot with an employee’s child reduces the tuition coming into the center. Given the timing of the focus groups, some groups discussed the proposed plan for all child care employees to qualify for state child care assistance subsidy regardless of income. Administrators expressed favorable opinions about this idea, as it would mean the state investing more to cover their employees’ free or discounted childcare costs other than at the expense of the program’s income.
[administrator 104]
[administrator 601]
[administrator 602]
[administrator 804]
[administrator 601]
[administrator 201]
[administrator 601]
[administrator 604]
[administrator 102]
[administrator 202]
[administrator 603]
[administrator 403]
[administrator 802]
[administrator 705]
[administrator 605]
[administrator 402]
Among the many challenges that administrators in the field face, recruitment, and retention are the greatest. While there is high demand for additional childcare, and administrators have the physical space to receive children, staff shortages obligate administrators to limit the number of children they receive. Administrators also indicated that often they need to take on additional roles such as janitorial work and classroom teaching support to account for labor they cannot hire.
Staff shortages and recruitment problems have been accelerated by the COVID-19 pandemic. For example, recruiting hourly staff to work in the afternoon hours, such as high school students, has become very difficult. Part of this challenge is associated with the taxing nature of the job in contrast with the low hourly pay and lack of benefits. In fact, administrators are aware that the low pay and few benefits provided may be driving workers out of the field to either (1) less taxing jobs, such as gas stations or supermarket positions, or (2) school district positions, where more salary and best benefits can be obtained.
While administrators are aware that low-wages are a problem for retaining staff and that their workers may deserve more pay, they have difficulties providing their staff with a competitive wage without asking for more money tuition from parents. Some administrators currently rely on stabilization funds or grants for this. However, these are not consistent or secured every time. Overall, administrators suggested that retaining staff and balancing income is a difficult balancing act.
Despite the difficulties of the field, administrators stated that there are very committed workers. Some staff remain deeply committed to the field even through the difficulties that the COVID-19 pandemic presented, as they know their work is meaningful for children and families.
[administrator 401]
[administrator 102]
[administrator 102]
[administrator 102]
[administrator 702]
[administrator 701]
[administrator 403]
[administrator 401]
[administrator 802]
[administrator 705]
[administrator 702]
[administrator 602]
[administrator 605]
[administrator 201]
[administrator 607]
[administrator 103]
Administrators spoke of education as a key determinant of pay and increasing education as a primary method to increase pay. Administrators represented centers with a wide range of minimum education expectations: from those who employed current high school students to those who employed multiple degrees and licensed teachers. There were, however, administrators who expressed that education (e.g., “fancy degrees”) was not as important to them as experience and being a good fit for the center.
The T.E.A.C.H. program helped many providers, mostly adults older than traditional college age, further their education. Administrators saw benefits to the program in helping recruit people who wanted further their education and retain employees during their schooling and the required commitment period after. Administrators mentioned a desire to pay employees in lower positions more for the important work they do but felt limited (within their own budget and with access to programs like WAGE$) for employees with only a high school diploma. Repeatedly, administrators acknowledged the benefit of T.E.A.C.H. requiring a time commitment beyond completion of the program. Administrators also saw the benefits the T.E.A.C.H. program brought to their programs. For instance, T.E.A.C.H. employees have implemented what they have learned from their classes into their own classrooms to boost quality improvement. Additionally, as employees earn additional education credits and credentials, centers are able to move up in quality rating systems or acquire accreditations. Administrators also praised T.E.A.C.H. for making a positive impact on most of its users’ individual lives, such as helping them get their diplomas and teaching license, and in turn, helping them progress in their careers to leadership positions and higher salaries. T.E.A.C.H. participants who advanced their education qualified for increasing WAGE$ supplement rates. A few administrators did express challenges with needing to cap the number of employees they had participating in T.E.A.C.H. at a given time, and that occasionally, when someone in the T.E.A.C.H. program completed a program leading to licensure, they would then leave child care settings for public schools.
Administrators were asked about succession planning in an attempt to better understand how they are planning for future leadership. A few programs had a structured process in place, while others had no plan.
[administrator 101]
[administrator 605]
[administrator 103]
[administrator 603]
[administrator 403]
[administrator 801]
[administrator 401]
[administrator 101]
[administrator 101]
[administrator 104]
[administrator 103]
[administrator 801]
[administrator 805]
[administrator 804]
[administrator 802]
Administrators routinely rely on a variety of care providers in order to staff their settings, such as stay-at-home moms, college students, and high school students. While this requires administrators to accommodate their needs and schedules, it also increases their available workforce. Notably, this workforce variety is reflected in how benefits are provided to workers. Specifically, there seems to be three typologies in which workers fit into. Some workers who are single mothers may require health insurance to be provided by the childcare setting or governmental supports; married workers may rely on their spouses to access benefits; and younger students access benefits through their parents.
Administrators criticized the recent changes in the regulations about teacher-student ratios. According to the newly approved regulatory, child care centers are allowed to have one caregiver oversee up to 7 two-year olds and one caregiver can oversee up to 10 three-year-olds. The administrators expressed frustration with the new regulations as they may put even higher demands on the already burn out teachers while not solving the problems of compensation and retention. In fact, most of the administrators mentioned they choose not to follow these new ratios because they are both unsafe for children and too demanding on the teachers.
[administrator 402]
[administrator 604]
[administrator 702]
[administrator 604]
[administrator 703]
[administrator 702]
[administrator 705]
[administrator 801]
[administrator 502]